Giordano's

Giordano's Packaging & Retail Marketing System

Ongoing packaging and marketing design for Giordano's, spanning nearly every surface a customer touches: the frozen pizza labels, slice box structure, and carryout bags; private-label wine labels for the restaurant's Chardonnay and Cabernet Sauvignon; the in-store case header signage used above the retail freezer; employee and retail t-shirt designs; and the company's internal marketing manual, which sets the standard for how the brand shows up across every location. It's a system built to hold together across very different formats, from a bottle label to a freezer case to a t-shirt, all while staying recognizably Giordano's.