Kataphora Design, home Katharine Nguyen, graphic design
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Rivergreen Cocktails

Packaging, Collateral & Retail Sales Materials

CategoryBeverage Branding & Retail Collateral
ClientDanielle's Rivergreen Cocktails
Danielle's Rivergreen Cocktails logo on a warm beige background

Extending a Canned Cocktail Brand Across Packaging & Retail

Design work built on Danielle's Rivergreen Cocktails' existing brand — a canned gin cocktail line with three flavors: Gimlet, Bee's Knees, and Grey Hound. I reworked the can label layout, clearing the type off the fruit illustrations for better legibility while keeping the established color system, then carried that system across the full retail rollout: the 4-pack and variety-pack box structures, in-store case tucker, coaster and table tent designs, and retail sell sheets, plus branded merchandise like this t-shirt.

Rivergreen visual identity guidelines with logo, colours, typography and cans Three Rivergreen cans: Greyhound, Bee's Knees and Gimlet Rivergreen variety pack box with illustrated citrus Rivergreen four-pack boxes with lime, lemon and grapefruit illustrations Rivergreen Bee's Knees and Greyhound coasters Cream Rivergreen t-shirt, front with logo and back reading Ready to Delight Rivergreen case tucker with three women toasting and the three cans Rivergreen Bee's Knees Now Serving table tent Rivergreen Gimlet Now Serving table tent Rivergreen Greyhound Now Serving table tent Rivergreen sell sheet with the three flavours and case details

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